Press release :
Athens, 18 March 2025
The 100% Greek company WABIBEAUTY, a pioneer in the field of makeup and cosmetic products, is pleased to announce its collaboration with the exceptional actress Katerina Geronikolou, who assumes the role of the company’s official brand ambassador.
WABI BEAUTY
WABI BEAUTY is the only company in Greece that has a specialized makeup production unit, producing 95% of its products in its own facilities. The company combines technology with tradition, offering innovative and quality beauty products that respect the skin and the environment.
The name “WABI” comes from the philosophy that inspires the company, as it believes that every woman should feel Wonderful, Amazing, Beautiful and Inspiring. This philosophy is reflected in each of its products, with the aim of empowering a woman’s natural beauty and confidence.
Katerina Geronikolou on her collaboration with WABI BEAUTY
“I am thrilled to be working with WABI BEAUTY, a Greek company that aims to enhance every woman’s beauty with high quality products.
WABI’s philosophy of creating cosmetics with absolute respect for the environment and according to the needs of the modern woman is perfectly aligned with me!
I look forward to sharing this new partnership with you and showing you the products that will make a difference!”
Konstantinos Kypriotakis, CEO of WABI BEAUTY, says
“I am especially happy that Katerina Geronikolou is joining the WABI BEAUTY family. Katerina, with her authenticity, talent and beauty, perfectly represents our values. I am confident that our collaboration will bring even more people who are looking for high quality beauty and personal care products to join us.”
WABI BEAUTY, with the support of Katerina Geronikolou, strengthens its presence in the beauty industry and continues to provide products that promote natural beauty with respect for women and the environment.